The University of Northern Iowa, located in Cedar Falls, partnered with Campbell & Company for the Our Tomorrow campaign. The goal of this campaign is to raise $250M for student success, engaged learning, academic programs, faculty, and iconic spaces on campus by 2025.
Upon starting work with UNI, they went through a rebrand, so it was vital to keep this brand new brand at the forefront of this campaign. For this reason, we did not opt to create a unique brand for the campaign and instead let the UNI organizational brand lead the way.
UNI-Dome Brochure: This brochure focused on UNI’s iconic sports facility—the UNI-Dome. The dome is home to Panther Athletics as well as other community events. It will be undergoing construction to modernize its fields, courts, and facilities.
Donor Presentation: This is a glimpse into the presentation that was used in conversations with potential donors. The goal was to provide memorable visuals for this important exchange and drive home the newly created UNI organizational brand.
One pagers
Lewis & Clark is a college located in Portland, Oregon. Working together with Campbell & Company, the campaign, Exploring for the Global Good was created to fund the college’s people, programs, and places through a $155M campaign goal with a completion date set for 2024.
Moodboard: This embodies Lewis & Clark’s wants for the tone and aesthetic of their campaign.
Campaign Announcement: A card sent out to potential donors for a sneak peek of the campaign as well as an invite to find out more.
Public-Facing Brochure: This brochure was mailed to over 30K of Lewis & Clark’s alumni to announce their first campaign in over a decade. This was the public’s introduction to the campaign and its brand, and the first change to make an impression and stir up interest. This brochure featured big-picture information on the campaign, impactful photography, and bold type and color. A second version of this brochure was created for the donor audience, which served a more utilitarian purpose.
Donor Presentation: This is a glimpse into the presentation that was used in conversations with potential donors. The goal was to provide memorable visuals for this important exchange and create a balance between the Lewis & Clark organizational brand and the new campaign brand.
Campaign Stationery: This was created to be used during the life of the campaign for communications between Lewis & Clark staff and potential donors.
Impactful presentations are vital for the success of a campaign. These presentations were used in conversations with potential donors, providing memorable visuals for these important exchanges. They must embody the essence of the organizational brand as well as the campaign brand so that the designs are familiar, yet fresh and exciting.
These presentations are designed in Powerpoint. Clients pictured: Youthcare, The University of Northern Iowa, Lewis & Clark, Chicago Opera Theater, and Chicago Community Trust.
