Lewis & Clark is a college located in Portland, Oregon. Working together with Campbell & Company, the campaign, Exploring for the Global Good was created to fund the college’s people, programs, and places through a $155M campaign goal with a completion date set for 2024.
Moodboard: This embodies Lewis & Clark’s wants for the tone and aesthetic of their campaign.
Campaign Announcement: A card sent out to potential donors for a sneak peek of the campaign as well as an invite to find out more.
Public-Facing Brochure: This brochure was mailed to over 30K of Lewis & Clark’s alumni to announce their first campaign in over a decade. This was the public’s introduction to the campaign and its brand, and the first change to make an impression and stir up interest. This brochure featured big-picture information on the campaign, impactful photography, and bold type and color. A second version of this brochure was created for the donor audience, which served a more utilitarian purpose.
Donor Presentation: This is a glimpse into the presentation that was used in conversations with potential donors. The goal was to provide memorable visuals for this important exchange and create a balance between the Lewis & Clark organizational brand and the new campaign brand.
Campaign Stationery: This was created to be used during the life of the campaign for communications between Lewis & Clark staff and potential donors.
Title spread detail
Inside spread
Electronic Sound, the magazine inspiration
Experimental spread inspiration
Bringing to life the essence of the BGSU College of Business brand through the built environment via patterning and graphics, modular wall elements, and sculpture.
Impactful presentations are vital for the success of a campaign. These presentations were used in conversations with potential donors, providing memorable visuals for these important exchanges. They must embody the essence of the organizational brand as well as the campaign brand so that the designs are familiar, yet fresh and exciting.
These presentations are designed in Powerpoint. Clients pictured: Youthcare, The University of Northern Iowa, Lewis & Clark, Chicago Opera Theater, and Chicago Community Trust.
The University of Northern Iowa, located in Cedar Falls, partnered with Campbell & Company for the Our Tomorrow campaign. The goal of this campaign is to raise $250M for student success, engaged learning, academic programs, faculty, and iconic spaces on campus by 2025.
Upon starting work with UNI, they went through a rebrand, so it was vital to keep this brand new brand at the forefront of this campaign. For this reason, we did not opt to create a unique brand for the campaign and instead let the UNI organizational brand lead the way.
UNI-Dome Brochure: This brochure focused on UNI’s iconic sports facility—the UNI-Dome. The dome is home to Panther Athletics as well as other community events. It will be undergoing construction to modernize its fields, courts, and facilities.
Donor Presentation: This is a glimpse into the presentation that was used in conversations with potential donors. The goal was to provide memorable visuals for this important exchange and drive home the newly created UNI organizational brand.
Using the Art of Africa exhibit from Krannert Art Museum as inspiration, I created a branded event surrounding the collection of African masks titled Masks of Africa.
I decided on a simplistic, neutral look, which does not detract from the masks themselves and emphasizes their unique beauty.
The inspiration behind the logo is how the human brain seems to find faces in everything. I positioned the letters in a way that they conveyed the title of the event, Masks of Africa, yet also could be seen as an abstracted face.
A formal invitation to the MoA event
MoA logo upon entering the gallery
Masks of Africa pamphlet
Artwork labels
This self-directed project aims to brand and package store-bought tea.
My goal was to avoid the typical earthy, organic branding usually associated with tea. Instead, I chose the opposite route and went scientific. I named this tea brand thea. This takes inspiration from the amino acid found in tea leaves, L-theanine, which promotes alpha wave activity in the brain to create relaxed concentration. From this, I derived the idea of using the wave motif. I wanted this brand to be heavily influenced by science, but not in a literal way. Some people may be able to catch on to the science references, but to most, it would just look like a fun, modern design.
I wanted my color and typeface choices to reference science and medicine, but in a way that was more playful and not so literal. I chose Work Sans because it is reminiscent of the ever-so trustworthy Helvetica, yet it has a bit more playfulness in the curving movement of some of its characters. The name thea is all lowercase to add a more casual feeling.
Blue is a color heavily used in medical branding. I chose a fresh, vibrant blue for a more approachable look. The neon yellow is a fun pop of color that references the highlighted marks on prescription bottles. The black, white, and gray balance out the more wild colors with their serious tones.
