OVERVIEW
I collaborated with the University of Northern Iowa (UNI) on the Our Tomorrow campaign, a comprehensive fundraising effort to raise $250M by 2025 in support of student success, engaged learning, academic programs, faculty, and iconic campus spaces.
CHALLENGE
When the campaign began, UNI had just completed a university-wide rebrand. A key challenge was ensuring the campaign integrated seamlessly with the new visual identity—reinforcing brand recognition while building excitement and momentum around a major fundraising initiative.
SOLUTION
A campaign identity and system were developed that centered UNI’s newly introduced brand while allowing the campaign to feel distinctive and donor-focused. The work emphasized clarity, consistency, and flexibility across a wide range of donor-facing touchpoints.
DESIGN APPROACH
Guided by a strategy-first mindset, each piece was designed to function independently while reinforcing a cohesive visual system. Typography, color, and photography were used intentionally to highlight UNI’s brand while supporting clear storytelling and donor engagement across formats.
DELIVERABLES
Campaign identity
A type-forward logo highlighting UNI’s new fonts and color palette. Its simplicity allowed compelling campus and student photography to take center stage while maintaining strong brand cohesion.
Core campaign brochure
A primary tool for face-to-face donor conversations and a refined leave-behind. A custom die cut on the cover revealed UNI’s iconic Campanile, adding a tactile moment that underscored the campaign’s significance.
UNI-Dome brochure
A focused piece supporting fundraising for the modernization of the UNI-Dome—home to Panther Athletics and community events—highlighting planned updates to fields, courts, and facilities.
College cases for support
A coordinated suite of materials tailored to individual colleges, articulating distinct funding priorities while remaining visually aligned with the overarching campaign identity.
Planned giving brochure
An approachable guide outlining legacy giving opportunities, designed to simplify complex information and encourage long-term investment.
One-pagers
Concise documents focused on community engagement and student success, supporting targeted donor conversations.
Donor presentation
A presentation designed to support in-person fundraising conversations, pairing memorable visuals with clear messaging to reinforce the campaign narrative and energize donation asks.
IMPACT
The Our Tomorrow campaign exceeded expectations—reaching its initial $250M goal a year early and ultimately expanding to $300M by 2026.
CHALLENGE
NewYork-Presbyterian (NYP), one of the nation’s largest and most comprehensive hospital systems, launched For Every Future—a $2B comprehensive fundraising campaign supporting personalized care, improved patient outcomes, and a more accessible, human-centered healthcare system. Campaign priorities spanned advancements in technology and AI, clinical spaces, workforce and talent, and health equity and access.
The challenge was to create a campaign identity that could operate at massive scale while remaining deeply human—aligning closely with NYP’s highly recognizable organizational brand while still feeling distinct, focused, and emotionally resonant for donors.
SOLUTION
A flexible, brand-forward campaign system was developed to bring clarity and cohesion across a wide range of donor touchpoints—from print and presentations to digital and dimensional experiences. The campaign balanced bold visual storytelling with restraint, allowing real moments of care, community, and connection to remain at the center of the narrative.
DESIGN APPROACH
Visual exploration & moodboard
Early exploration established a shared visual direction prior to formal design development. The moodboard emphasized expansive photography of New York and its diverse population, expressive typography, and sparing but confident use of color. A bracket motif—derived from NYP’s organizational logo—was reimagined as a camera lens, visually “focusing” attention on moments of humanity.
CAMPAIGN IDENTITY
The campaign logo was designed as a clean, type-forward mark built from NYP’s existing fonts and color palette, ensuring immediate brand recognition. The bracket element was incorporated to suggest forward motion and continuity, creating a mark that felt both familiar and purpose-built for the campaign.
CORE CAMPAIGN BROCHURE
Designed as a primary tool for face-to-face donor conversations, the brochure communicated campaign priorities while serving as a refined leave-behind. A custom die cut on the cover revealed a candid scene of families gathered on a New York stoop, framed by four brackets—reinforcing the campaign’s emphasis on lived experience and human connection.
SUPPORTING CAMPAIGN MATERIALS
Seasonal development magazines (2023–2024): Two long-form publications for NYP’s Office of Philanthropy, extending the campaign’s visual language across editorial storytelling.
Service line brochures: A coordinated suite articulating distinct funding priorities while maintaining cohesion with the overarching campaign system.
Video mailer: A dimensional, fully branded donor package—including a custom box, folder, embedded video screen, and supporting print materials—designed to create an immersive campaign experience.
Town & Country advertisement: A full-page ad introducing the campaign to a broader public audience.
Donor presentation: A visually driven presentation supporting in-person fundraising conversations, designed to reinforce key messages and energize donation asks.
Campaign website: Collaboration with NYP’s internal web team to translate campaign branding into existing site modules, ensuring consistency across digital touchpoints.
IMPACT
As of 2025, For Every Future has reached 70% of its $2B goal, with three years remaining in the campaign—demonstrating the effectiveness of a cohesive, human-centered design system supporting one of the largest fundraising efforts in healthcare.
CHALLENGE
Lewis & Clark College, located in Portland, Oregon, launched Exploring for the Global Good, a comprehensive fundraising campaign with a $155M goal to support the college’s people, programs, and places. As the college’s first major campaign in more than a decade, the effort required a distinct visual identity that could generate excitement and visibility while still feeling connected to the institution’s broader brand.
SOLUTION
A bold, modern campaign identity was developed to introduce the campaign to alumni, donors, and the campus community—creating momentum and clarity across a wide range of public-facing and donor-focused materials.
DESIGN APPROACH
Visual exploration & moodboard
Early exploration established a shared visual direction before formal design began. The moodboard emphasized pops of color, graphic circular forms, dramatic yet clean typography, and a sense of motion and momentum—paired with genuine student and campus photography.
Campaign identity
Informed by this exploration, the campaign logo introduced a clean, type-forward expression intentionally distinct from Lewis & Clark’s organizational brand. The abstract circular form references the globe, a rising sun, and forward movement—creating a flexible symbol conceptually aligned with the campaign’s theme.
Public-facing brochure
Mailed to more than 30,000 alumni, this brochure served as the campaign’s public introduction. Designed to build awareness and excitement, it featured high-level messaging, bold typography and color, and impactful photography. A square format helped the piece stand out in the mailbox and reinforced the campaign’s energetic tone.
Donor-facing brochure
Created to support in-depth, face-to-face donor conversations, this piece presented detailed campaign information in a structured, approachable format. A built-in folder housed supplemental materials—including topic-specific inserts and business cards—allowing for flexible, personalized discussions.
Campaign announcement: A postcard offering an early preview of the campaign and inviting further engagement.
Campaign stationery: A suite of branded materials used throughout the campaign’s life to reinforce identity across donor communications.
Donor presentation: A visually expressive deck designed to energize donor conversations, leaning more vibrant and playful than other materials.
Light pole banners: Campus-wide banners introducing the campaign identity and building visibility during the active campaign phase.
IMPACT
Exploring for the Global Good exceeded expectations, surpassing its $150M goal a full year ahead of schedule.
CHALLENGE
Fundraising presentations must support high-stakes donor conversations—helping teams communicate complex ideas clearly, confidently, and persuasively in moments where clarity and momentum are critical.
SOLUTION
Custom presentation systems designed to pair clear messaging with memorable visuals—supporting meaningful, in-person donor conversations while reinforcing both organizational and campaign brands.
DESIGN APPROACH
Developed in close collaboration with fundraising teams, each deck balances polish with usability. Presentations are tailored to specific audiences and conversation contexts, ensuring flexibility while maintaining strong visual consistency.
Decks typically range from 15 to 60 slides, depending on client needs, and are built entirely in PowerPoint. This allows clients to easily edit, expand, and adapt content throughout the life of a campaign—ensuring the tools remain relevant, practical, and responsive to evolving fundraising strategies.
IMPACT
These presentations serve as core fundraising tools—building confidence for presenters, reinforcing credibility with donors, and helping bring campaign priorities to life in a tangible, engaging way.
CHALLENGE
Campaign logos must communicate meaning, tone, and emotion at a glance—while balancing alignment with an organization’s existing brand and the need for a campaign to feel distinct, energizing, and memorable.
SOLUTION
A curated collection of 20+ campaign logos created for nonprofit organizations nationwide, spanning a wide range of sectors, audiences, and fundraising goals.
DESIGN APPROACH
Each logo is developed through a collaborative, strategy-driven process grounded in client goals, audience considerations, and campaign context. Some identities are intentionally restrained and closely aligned with organizational branding; others are designed to stand apart with a bolder, fresher expression. Most strike a careful balance—maintaining brand recognition while introducing a distinct campaign voice that generates excitement and momentum.
As the foundation of each campaign’s visual system, these logos are designed to be clear, flexible, and effective across a wide range of applications—setting the tone for all materials that follow.
IMPACT
Strong campaign identities build trust with stakeholders, create cohesion across touchpoints, and provide a clear framework for consistent, impactful design throughout the life of a campaign.
CHALLENGE
Brands must extend beyond print and digital into physical space—creating environments that reinforce identity, guide movement, and communicate values in tangible, human ways.
SOLUTION
Through environmental graphic design, brand strategy was translated into immersive, three-dimensional experiences for both the BGSU College of Business and Skender’s corporate headquarters.
DESIGN APPROACH
Work included wall graphics, custom patterning, modular wall elements, and sculptural features designed to integrate seamlessly with architecture. Each environment balanced function and storytelling—using environmental graphics to communicate culture, purpose, and identity at scale.
The process included visual research and inspiration gathering, moodboard development, client presentations, and close collaboration with architectural teams. Designs were developed directly over architectural elevations using CAD tools and carried through to detailed, production-ready files—ensuring concepts translated accurately from vision to fabrication and installation.
IMPACT
These environments bring brand identity into the built world—creating memorable experiences, reinforcing recognition, and strengthening connection through physical space.
MISCELLANEOUS PRINT WORK
An exploration of print formats and production details created for a range of nonprofit initiatives. These pieces experiment with scale, materials, and finishes to elevate campaign branding while supporting specific strategic and storytelling goals.
